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Blacture

Pras takes a risk by buying a Super Bowl ad for his new black culture site...is a winner, as well as arguably the most political of the night.
— Chicago Tribune
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We created a spot that acted as a teaser as well as mission a statement.

Pras and director Antoine Fuqua wrote the Super Bowl Commercial.

We knew that the spots would cause some controversy so we were ready with a response.

Checkout Blacture here.